MEET AM

I didn’t set out to work in social media.

I actually started in writing.

I studied creative writing, went into publishing, and thought I’d spend my career somewhere in the editorial world. Instead, writing led me to social, social led me to strategy, and eventually I found my way into interiors and design.

I’ve since worked across publishing, hospitality, real estate and luxury design, both in-house and agency-side, before starting AM Social Strategy.

Today, I work primarily with interior designers, architects and design brands on the part of their business that increasingly matters but very few of them actually have time to think about: how they show up online.

That can mean ongoing social strategy and management, figuring out what’s actually working through an audit, building a content plan around a launch or project, writing copy, directing and capturing content, running paid social, or simply helping a brand figure out what it should be saying in the first place.

I’m not interested in making beautiful brands look like everyone else on Instagram.

The goal is to understand what makes a brand worth paying attention to, then translate that into a digital presence that actually feels like them.

AM Social Strategy is intentionally small. I work closely with every client, bring in trusted collaborators when a project calls for it, and build the scope around what the brand actually needs rather than forcing everyone into the same package.

Based between Florida, New York and wherever work takes me.

Ann Marie Langrehr

Founder + Principal Strategist

AM Social Strategy