CUSTOM, ON PURPOSE.

There isn't one package that makes sense for every brand.

We work with designers and brands on everything from ongoing social strategy and management to one-off campaigns, content creation, activations, copywriting, paid social, consulting and more.

Some clients need us in the day-to-day. Some need a strategy they can take back to their own team. Others call us for a launch, an event, a campaign or simply because they need another set of eyes on what they're doing.

We start with what you actually need and build from there.

Services

Social strategy + audits
Social media management
Content creation + direction

Paid social + reporting
Campaigns + activations
Copywriting + brand support

EVERY SCOPE IS BUILT INDIVIDUALLY.

LET'S TALK

01. START WITH STRATEGY

Not sure what you need yet?

That's usually where I come in. A social audit is often my recommended starting point: a deep dive into what's working, what isn't, where the opportunities are and what I would do next. You can take the strategy and run with it internally, or we can build from there together.

02. BRING US IN

Need more than a roadmap?

We can become an extension of your team through ongoing social strategy and management, content, copywriting, paid campaigns and the day-to-day work that keeps everything moving. Scope depends entirely on where you need us most.

03. CALL US FOR THINGs

Not everything needs a retainer.

Bring us in for the launch, the event, the campaign, the shoot, the activation, the strategy session or the thing you haven't quite figured out yet.

We take on one-off projects all the time.

HOW IT WORKS

It starts with a conversation.

Intro calls are always free. Sometimes you know exactly what you need. Sometimes you don't. Either is completely fine.

I want to understand your brand, what's already happening behind the scenes, where you're getting stuck and what you're actually trying to accomplish before I recommend anything.

If an audit makes sense, that's often where I'll suggest we start. I handle those personally from beginning to end. From there, I'll recommend what I think is worth investing in and, just as importantly, what I don't think you need.

AM Social Strategy is intentionally small. I'm your lead strategist and remain closely involved in every account, with an associate supporting the day-to-day and industry business partners bringing PR, editorial and broader brand expertise when the work calls for it.

And sometimes the answer after a call is simply that we're not the right fit. That's okay too. I like meeting smart people in this industry, making introductions and knowing what everyone is working on. Not every conversation needs to turn into an invoice.

1. HOW MUCH DOES IT COST?

It depends on what you actually need. Every scope is built individually based on the work involved, your goals and your budget. After an intro call, I'll recommend the approach that makes the most sense and provide a clear proposal before anything begins.

2. DO I HAVE TO SIGN ON FOR ONGOING MANAGEMENT?

Nope. We work on ongoing retainers and one-off projects. Audits, strategy, campaigns, launches, content shoots, events and consulting can all exist independently of ongoing management.

3. WHAT HAPPENS ON THE INTRO CALL?

We talk. That's really it. Tell me what you're working on, what's frustrating you, what's already working and what you think you might need. I'll ask questions, give you my initial thoughts and tell you where I think we could actually be useful. There's no obligation to move forward.

4. DO YOU ONLY WORK WITH INTERIOR DESIGNERS?

Design is our world, and much of our work is with interior designers, architects and home brands. But we also work with hospitality, lifestyle and other visually driven brands when the fit makes sense.

5. CAN I JUST HIRE YOU FOR AN AUDIT?

Absolutely. In fact, it's one of my favorite ways to work. You'll leave with a clear understanding of where your social presence stands, what's worth changing and what I would prioritize next. What you do with that strategy afterward is entirely up to you.

6. DO YOU CREATE CONTENT TOO?

Yes. Depending on the project, that can mean content planning and creative direction, on-site photo and video capture, Reels and editing, campaign assets or helping your existing team capture better content.

7. WHERE ARE YOU BASED?

Currently, Florida. I built my career in New York and spent the last year and a half living in Paris before moving back to the U.S. to be closer to family for a bit. I’m in New York regularly for clients and travel frequently for shoots, events, installs and whatever else requires me to actually be there. My clients are based everywhere from New York and Connecticut to Chicago, Miami and California, so unless you need me sitting in an office every day, geography has never been much of a factor.

8. CAN YOU WORK WITH OUR EXISTING PR / MARKETING / IN-HOUSE TEAM?

Please. Some of our best work happens that way. We can plug into an existing team, collaborate with your PR or marketing partners, or take ownership of the pieces no one internally has the bandwidth to handle.